Recreate Packaging 2021 is now open!

Since people today want to live greener lives, they look for choices that can make the world a better place. Can you design the next generation of renewable and circular packaging?

Register now

The brief

Your task is to create a packaging solution that reduces or removes fossil-based materials in food packaging or other consumer packaging by using our renewable paperboard materials innovatively. Think outside the box! 
Whatever direction you take, your goal is to reduce waste and to increase circularity of packaging. In the first phase you will be presenting your ideas and concepts digitally. However, don’t focus solely on the digital presentation, as your idea also needs to translate into a working packaging solution to be considered for selection. Design circular!

Important dates

1 Sep - 29 Nov 2020

Registration & entries

Check the brief, register to the competition and submit your digital entry.

7-31 Dec 2020

Public voting

Voting for the Public Choice Award is open.

15 Dec 2020 - 1 Feb 2021

Physical mock-ups

The 50 best will create and deliver physical mock-ups.

March 2021

Award publishing

The jury has now done its job, and the winners will be rewarded.

Up for a challenge?

Register to the competition now and start creating your digital entry.

About the contest

Recreate Packaging by Stora Enso has been encouraging and awarding creativity and excellence in packaging design since 2012. It serves as a platform for innovation and challenges designers across the world to create sustainable packaging solutions based on renewable and recyclable materials with low carbon footprint, replacing plastic and other non-renewable materials.
Many brands are now seeking renewable packaging solutions fit for circular economy. In Recreate Packaging 2021, we are challenging you to design the next generation of renewable and circular packaging!

Highlights 2018

Monster Fruits

The 1st prize in students Recreate Packaging 2018! MonsterFruits was created as a children-friendly packaging for dried fruits. Sustainability, health...

Waky-up Muesli

The winner of the Kids' Award and the 2nd prize in students! WAKY-UP is a packaging created for balanced organic food. Each box is designed for a spec...


The winner of the 3rd prize in students. The ANIMEALS concept aims to encourage children to eat more healthily by providing packaging they themselves ...

Fruit Glasses

The winner of the 1st prize in Recreate Packaging 2018! A yoghurt packaging that children could use to play with. The most important part of the Fruit...


The 2nd prize in Recreate Packaging 2018. A brand new product specifically designed for 5-8 years old kids: an “on the go” and healthy snack with drie...

Bacaly Snake

The 3rd prize in Recreate Packaging 2018. Bacaly Snake is a toy package filled up with tasty and healthy snacks. Inside are hidden tidbits as walnuts...

Smart Snack

Public Choice Award in Recreate Packaging 2018. The Smart Snack is a packaging inspired by a logical game. The child, in order to get what is in the m...

The Trophy

Each prize winner received a gorgeous trophy designed by Bea Szenfeld. Regardless of how the end result will be, the idea and the creative process is ...